Our Story
Built on the Belief That People Matter Most.
The Humans of Insurance exists to change how the industry sees itself — and how the world sees the industry.
Our Mission
Humanizing an Industry Full of Remarkable People
Insurance, legal, and risk are industries built on trust — and trust is built by people. Yet for decades, these industries have struggled to tell their human story. The jargon, the complexity, the perception problem — it's kept the world from seeing what we see every day: brilliant, passionate professionals doing meaningful work.
The Humans of Insurance was created to close that gap. Through strategic content, storytelling, consulting, and community, we help organizations and individuals in the insurance space show up authentically — and connect with the people who matter most to them.
Whether you're a global carrier, a boutique agency, or an emerging professional just finding your voice — your story deserves to be told well.
"Insurance is full of remarkable people. We tell their stories."
— The Humans of Insurance
A Division of
Garavito Consulting LLC
The Humans of Insurance operates under Garavito Consulting LLC — a strategic consulting firm focused on brand, community, and communications in the insurance and legal sectors.
How We Got Here
The Story Behind the Platform
The Humans of Insurance started with a simple observation: the people working in insurance are some of the most interesting, driven, and community-minded professionals anywhere — but the industry's public image rarely reflected that.
We saw a gap between the reality of the industry and how it was being communicated. Conferences full of energy and ideas. Professionals with compelling personal stories. Organizations doing genuinely innovative work. And almost none of it was being captured and shared in a way that resonated with modern audiences.
So we built a platform to change that. Starting with content and storytelling, we've grown into a full consulting and media operation — helping organizations across insurance, legal, and risk communicate more authentically, engage the next generation of talent, and build brands that people actually connect with.
Today, through our Insight Lab division and broader consulting practice, we partner with organizations of all sizes to bring their human story to life — across social media, events, video, and beyond.
What Guides Us
Our Values
People First
Every strategy, every story, every campaign starts with a simple question: who are the people behind this? We lead with humanity.
Community Over Competition
The insurance industry grows stronger when its people connect. We build bridges — between generations, disciplines, and organizations.
Authentic Storytelling
We don't manufacture narratives. We surface the real stories already living inside your organization and help you share them with the world.
Strategic Impact
Storytelling without strategy is just content. We combine editorial instinct with consulting rigor to drive measurable brand outcomes.
The Parent Company
Garavito Consulting LLC
The Humans of Insurance is a division of Garavito Consulting LLC — a strategic consulting firm dedicated to helping organizations in the insurance, legal, and business sectors build stronger brands, deeper communities, and more compelling communications.
Garavito Consulting brings together expertise in brand strategy, content development, community engagement, and organizational communications — with a specialization in industries that have historically underinvested in their own storytelling.
Ready to tell your story?
Let's talk about how The Humans of Insurance can help your brand connect, communicate, and grow.