Content Strategy for the Modern Insurance Brand.
Short-form video, event coverage, executive interviews, and social campaigns — built specifically for insurance, legal, and risk organizations ready to show up authentically online.
Our Services
What Insight Lab Does
Short-Form Video
Scroll-stopping Reels, TikToks, and LinkedIn videos that showcase your brand personality, highlight your people, and drive real engagement — built for the insurance audience.
- 60–90 second brand stories
- Employee spotlight series
- Product & service explainers
- Trend-driven content
Event Coverage
On-the-ground content capture at conferences, summits, and industry events. We turn your event presence into a content engine that lives long after the last session ends.
- Live event social content
- Post-event recap videos
- Speaker highlight reels
- Behind-the-scenes coverage
Executive Interviews
Structured, editorial-quality interview series that position your leaders as thought authorities and give your organization a credible, human voice in the market.
- Long-form interview series
- Podcast-style audio/video
- LinkedIn thought leadership
- Clip packages for distribution
Social Media Campaigns
Full-funnel social strategy and execution — from content calendars to paid amplification — designed specifically for insurance, legal, and risk organizations.
- Platform strategy (LinkedIn, IG, TikTok)
- Content calendar development
- Community management
- Analytics & reporting
Next-Gen Engagement
Campaigns and content designed to attract, engage, and retain emerging insurance professionals — the next generation of talent your organization needs.
- Campus & early-career outreach
- Mentorship program content
- DEI storytelling
- Career path narratives
Brand Storytelling
Long-form and editorial content that captures your organization's culture, history, and mission — and communicates it in a way that resonates with modern audiences.
- Brand narrative development
- Culture & values content
- Anniversary & milestone campaigns
- Written + visual editorial
Why Insight Lab
Built for Insurance. Not Adapted for It.
Most content agencies learn your industry on your dime. Insight Lab was built from the ground up with deep knowledge of insurance, legal, and risk — the terminology, the culture, the compliance considerations, and the audience.
We don't need a crash course. We show up ready to create content that actually resonates with your audience — whether that's agents, adjusters, executives, or the next generation of talent you're trying to attract.
Insight Lab
Sample Packages
Find the Right Fit
Every engagement is custom — these packages are starting points. We'll build a proposal tailored to your goals, budget, and timeline.
Starter
Boutique agencies & emerging brands
- 4 short-form videos/month
- Social content calendar
- Monthly strategy call
- Basic analytics report
Growth
Regional carriers & mid-size firms
- 8 short-form videos/month
- Event coverage (1 event/quarter)
- Executive interview series
- Full social strategy & management
- Bi-weekly strategy calls
- Detailed analytics & insights
Enterprise
National carriers & large organizations
- Unlimited video production
- Dedicated content team
- Full event coverage program
- Multi-platform campaign management
- Weekly strategy sessions
- Custom reporting dashboard
Ready to build your content strategy?
Let's talk about your goals and put together a custom Insight Lab proposal.